David Beckham is back on screen as an ambassador for Pepsi and this time he has a simple message for viewers, "If you love it, it's never redundant," The Drum reports. 

In the clip, the camera follows various groups of friends spending time together, playing games, dancing at a concert, singing karaoke and taking a road trip.

Of the project, Beckham says: "It's always great to work with Pepsi - we've been doing campaigns together for over 20 years and have created a lot of great stuff in that time. I've enjoyed shooting this latest campaign and am excited about what's to come."

The legendary English footballer has starred in some memorable Pepsi commercials over the years, including the 2002 Sumo match in which he and his teammates face off against a group of sumo wrestlers.

In another 2003 ad, Pepsi transformed a Western-style duel into a humorous shootout featuring Beckham as part of the "Wild West" video, and shortly after in 2004, "Football Warriors" appeared, in which he uses his football skills to help the characters protect their soft drink supplies - while dressed in the image of a warrior. 

The new campaign launches globally today, with the UK version and activations taking place next week, on 1 May. | BGNES